Duck, Duck and go!!

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Do you know that Google tracks us?  And we all live in a filter bubble?

Look at these:

http://donttrack.us/

http://dontbubble.us/

It’s scary – Google tracks you, and your search is personalized. In the vast and  broad world wide web, what we see is really what we want to see. This is particularly true in real world. But, never thought that my online presence is the same too. Quite saddening.

One of the alternatives comes from Mr. Gabriel Weinberg – founder of the web search engine http://duckduckgo.com.

The search engine claims, it never tracks you and you get what you search for, not what you suppose you should get.

I’ve tried the search engine, and it looks like it’s really in its basics. Cannot be compared with Google at this moment – but I think i will slowly move to DuckDuckGo, for my searches.

While discussing this with one of my colleagues, we thought how difficuilt it is to move away from Google – they get YOU – your chat, email, documents, youtube and what not!! How can I replace a system, so incorporated into my life?

This post is not to review DuckDuckgo, but just to let the world know that Google is no sweet little girl next door –  please be careful when you search things with her. However, Google currently gives you the option to opt out of Google Analytics(beta). So, if you absolutely cannot live without Google,  please do this and do yourself a favor :

https://tools.google.com/dlpage/gaoptout

One potentially useful thing for you guys from my post, when you read http://donttrack.us/ – please go to the bottom of the post. It contains some fantastic web apps for enhanced security and privacy when browsing websites. I did install AdBlock Plus – and got rid of all the youtube advertisements surrounding the video.  Even though I cannot move away from Google at this point of time, atleast I can try to protect my whereabouts, what do you think?

Give DuckDuckGo a try, and see how it works for you.

Oh, and one  more things See this  TED Talk by Eli Pariser  http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html.

If this excites you, you can go ahead and read his book :

http://www.amazon.com/The-Filter-Bubble-Internet-Hiding/dp/1594203008

Also, if you would like to know where DuckDuckGo stands at the moment in comparison to Google:

http://brooksreview.net/2012/01/duckduckwin/

http://www.nurelm.com/themanual/2011/01/17/duckduckgo-vs-google-the-little-search-engine-that-might/

Have a good day, and keep rocking!!

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